In 2020 the owner, Rocky, had 1 car listed on the car sharing platform "Turo".  Since then it has grown from a way to make a car payment to the LLC Rocky Road Rentals being part of the modern peer to peer car sharing industry that is taking over the traditional car rental market. 1 car turned into a small fleet and still growing. We operate under our own LLC sharing on Turo as a power host and booking directly through us. Montana was chosen as the businesses home base during the nation wide rental car shortage as Bozeman was the second most demanding area in the U.S at the time. 

Rocky graduated college in Georgia with a bachelors degree in Business Administration in 2020 and moved on from the Golf Club industry and started doing peer to peer car sharing through Turo out of Philadelphia. Rocky Road Rentals is now established in Montana. When not running the business Rocky enjoys traveling, mini pigs, learning new skills, sweet tea and slim jims.